Program-at-a-Glance
Short-cuts to: Pre-Conference Workshops | Keynote Overview | DAY 1 Sessions | DAY 2 Sessions
PRE-CONFERENCE WORKSHOPS: Wednesday, February 6th |
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| 9a-6p | Pre-Conference Registration (North Lobby) | ||
| 10a-3p | Peak Performance Bootcamp for Email Marketers Austin Bliss, President & Co-Founder, FreshAddress; Karen Talavera, President, Synchronicity Marketing | ||
| Mobile Digital Social Bootcamp Sundeep Kapur, Online Marketing Strategist & Director Strategic Marketing- Ecommerce, NCR Corporation; Veronica Stecker | |||
| Creative Briefing for Email Campaigns Wacarra Yeomans, Director of Creative Services, Responsys; Chris Baggott, CEO, Compendium Blogware | |||
| 12p-1p | Meet & Greet Luncheon/Speed Networking | ||
| 4p-4:45p | DMA/eec Member Advisory Committee Meeting (Invitation Only) | ||
| 5p-6p | Welcome Kickoff Cocktail Reception Sponsored by:  |
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DAY 1: Thursday, February 7th | ||||
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TRACKS |  Engagement & Subscriber Experience Sponsored by:  |  Analytics & Optimization Sponsored by:  |  Strategy & Program Management Sponsored by:  |  Integration & Cross Channel Marketing Sponsored by:  |
| 8a-6p | Registration (Glimmer Foyer) | |||
| 8a-8:30a | BREAKFAST(Glimmer Ballroom) | |||
| 8:30a-9a | Welcome! Anita Absey, Return Path and Ryan Phelan, Acxiom Digital Impact, co-chairs of the DMA Email Experience Council |
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| 9a-9:45a | Opening Keynote: Monitoring the Digital Heart: Creating an Emotional Connection with Digital Media Luanne Calvert, VP, Marketing, Virgin America  |
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| 10:10a-11:10a | Emails We Love Beth Negus Viveiros, Managing Editor, Chief Marketer; Grant Johnson, President & CEO, Johnson Direct | The Data Divide: How Cloud Based Data Management is Rewriting Digital Marketing Dave Scott, CEO,MarketFish; Stephen Guerra, LexisNexis; Gregory Bright, Gannett | Mobile First (Case Study) John Edwards, Verizon Wireless; Wacarra Yeomans, Director, Creative Services, Responsys | Building a Content Machine Chris Baggott, Chairman, Compendium; Jeremy Fairley, Tampa Bay & Company; Ali Swerdlow, VP, Marketing & Sales, Leadspend |
| 11:10a-11:30a | COFFEE BREAK | Sponsored by:  |
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| 11:30a-12:30p | What is Engagement Anyway? Skip Fidura, DotMailer; Dela Quist, AlchemyWorx; Kath Pay, Direct Marketing UK; Tim Watson, Zettasphere; Moderator: Ken Magill, The Magill Report | Using Analytics Effectively: You Can Do This! Phil Davis, CEO, Rapleaf; Erik Severinghaus, CEO, SimpleRelevance; John Kavaliauskas, TBC Corp, Senior Manager, Email & Data Driven Marketing; Amanda Stewart, Entertainment Benefits Group, Sr Manager, Marketing | Inspiring New Consumers to Connect with an Iconic Product (A Ball® Canning Multi-Channel Case Study) Chris Carlisle, Senior Director, Marketing and Consumer Affairs, Jarden Home Brands; Jeff Fromm, EVP, Barkley | Automating Email Messaging for Greater Relevancy & Revenue (Case Study) Mike Ricciardi, Sr. Director Email Strategy and Operations, Sallie Mae; Ryan Phelan, VP, Strategy, Acxiom Digital Impact |
| 12:30p- 1:45p | LUNCH | Co-Sponsor: | ||
| 1:50p-2:50p | The Emotional Path to Higher Email Marketing Response Karen Talavera, Founder, Synchronicity Marketing | RFM Gold: Using Analytics to Drive Conversions (Case Study) Lisa Papageras, Manager, E-commerce, Universal Screen Arts | New Best Practices for Opt Out Management (Research Study) Jeffrey Nicholson, VP, Global Marketing, Pitney Bowes | Segmentation Strategies Across Channels Moderator: Nate Romance, Sr. Director, Strategic Services, Exact Target Panelists: Jai Williams, Strongmail; Dave Hendricks, Live Intent; Dwight Sholes, American Express Travel Vacations |
| 3:00p-3:45p | Roundtable Discussions (Glitter Ballroom) | |||
| 3:30p-4p | COFFEE BREAK | Sponsored by:  |
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| 4p-4:45p | Title Sponsor Blue Hornet Presents: Keynote: Outlook 2013: How The Rise of Omnichannel Marketing Creates Opportunity & Challenge Jonathan Margulies, Partner, Winterberry Group |
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| 4:45p-5:45p | HAPPY HOUR( Exhibit Hall) | |||
| 6p-7p | NETWORKING RECEPTION(outdoors) Sponsored by  |
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DAY 2: Friday, February 8th | ||||
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TRACKS | Engagement & Subscriber Experience Sponsored by: | Analytics & Optimization Sponsored by: | Strategy & Program Management Sponsored by: | Integration & Cross Channel Marketing Sponsored by: |
| 8a-2p | Registration (Glimmer Foyer) | |||
| 8a-8:30a | NETWORKING BREAKFAST(Glimmer Ballroom) | |||
| 8:20a-8:30a | Stefan Pollard Award 2013 | |||
| 8:30a-8:50a | The Future of Data-Driven Marketing Linda Woolley, CEO & President, DMA |
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| 8:50a-9:45a | Keynote: Making Email Smarter Matt Blumberg, CEO, Return Path |
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| 10:00a-11:00a | Customer Acquistion & ReEngagement For FREE (Case Study) Christine Yaged, Senior Manager, Product Development, Publishers Clearing House Online | Beyond Batch and Blast: Next Steps in Customer Engagement (Case Study) David Daniels, Founder, Relevancy Group; Todd Ranson, WorldVision; Arthur Sweetser, 89 Degrees | Making it to the Inbox Moderator: Dennis Dayman, Eloqua Panelists: Chris Kolbenschlag, Bronto Software; Matthew Vernhout, TC Media | Considering the “Whole Brain” to Design Effective Cross Channel Marketing Programs Jean McLaren, MARC USA |
| 10:50a-11:20a | COFFEE BREAK | |||
| 11:20a-12:10p | What’s Working Now: Tips for Acquisition in 2013 Jay Schwedelson, President/CEO, Worldata | Evolution of Email at Discover (Case Study Lilia Arsenault, Director, Client Services, e-Dialog; Jeff Teitelbaum, Director, Digital Delivery, Discover Financial Services | Email that Moves You: Responsive Design and Beyond to Optimize Mobile Email ROI Moderator: Simms Jenkins, Founder & CEO, BrightWave Marketing Panel: Manny Ju, Blue Hornet; Sean Shoffstall, Ozone Online; Jordan Cohen, VP, Marketing Movable Ink | Hype vs. Reality : Case Studies in Our Mobile World Jay Jhun, VP, Strategic Services, BrightWave Marketing; Matt Annerino, Senior Director, Direct Marketing, LiveNation; Royce Workman, Director, Digital Marketing, Nationwide Insurance |
| 12:20p- 1:10p | Sender-Receiver Distrust: Can We Erase This From Our Industry? (Idea Sharing Workshop) Led by Stephanie Miller, VP, Member Relations, Direct Marketing Association; Derek Harding, Innovyx; Melinda Plemel, Return Path | The Value of Social Analytics (Case Study) Pam Evans, Sr. Markteing Manager, IBM | Dirty In, Dirty Out. Keeping Your List Clean Case Studies Craig Swerdloff, Leadspend; Kevin Hickey, Global Manager, Email/SMS Marketing at InterContinental Hotels Group | Email Marketing 3.0: The New Best Practices Loren McDonald, Silverpop; Jessica Andreasen, ZAGG |
| 1:15p- 2:45p | LUNCHEON: Closing Keynote Nick Westergaard, Brand-Driven Strategist, Brand Driven Digital  |
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