Presentations

Thank you for joining us at EEC13!

All available presentations and handouts are below- be sure to check back periodically, as more session content will become available shortly.

Data Divide How Cloud-Based Data Management is Rewriting Digital Marketing:
Dave Scott, Stephen Guerra, Gregory Bright

Making it to the Inbox:
Dennis Dayman, Chris Kolbenschlag, Matt Vernhout

RFM Gold Using Analytics to Drive Conversions Case Study:
Lisa Papageras

New Best Practices for Opt-Out Management_ Jeffrey Nicholson

Using Analytics Effectively_ Phil Davis, John Kavaliauskas, Erik Severinghaus, Amanda Stewart

Segmentation Strategies Across Channels_Nate Romance, Jai Williams, Dave Hendricks, Dwight Sholes

The Emotional Path to Higher Email Marketing Response_Karen Talavera

Automating Email Messaging for Greater Relevancy & Revenue_ Mike Ricciardi, Ryan Phelan

Outlook 2013 How the Rise of Omnichannel Marketing Creates Opportunity and Challenge_Jonathan Margulies

Can We Erase Sender‐ Receiver Distrust?_Stephanie Miller, Melinda Plemel, Derek Harding