EEC is designed for the mid-to-senior level marketer who is searching
for on-the-job marketing solutions.
While email is still a heavy hitter among marketing channels, it is the integration of email with other channels that is having the most impact.
The event will have four major components:
During EEC2015 Guy will speak on The Art of Enchantment. This speech explains how to influence people’s hearts, minds, and actions. Guy’s message is that the goal is to bring about voluntary, enduring, and delightful change that enables you to maneuver through difficult decisions, break entrenched habits, and get colleagues to work for long-term, mutually beneficial goals. Topics include how to achieve likability and trustworthiness, how to overcome resistance, how to enchant people who work for you, and how to enchant your boss.
Executive Fellow, Haas School of Business, U.C. Berkeley
What You Will Learn
» How to integrate social media and Email «
» How to stay compliant and protect your reputation «
» Improve your email design – boost your creative and your ROI «
» Learn how to measure every stage of an email campaign «
Benefits of Attending
» Gain the latest insights and how-to tips on email marketing
» Learn how to engage your customers effectively and maximize your ROI
» Meet with cutting-edge solutions providers who can help you grow your client base
» Network with your peers in a unique setting
Stay current on trends, maximize your ROI and keep yourself ahead of your competition,
all while enjoying the Miami sun.