Presentations
Thank you for joining us at EEC13!
All available presentations and handouts are below- be sure to check back periodically, as more session content will become available shortly.
Data Divide How Cloud-Based Data Management is Rewriting Digital Marketing:
Dave Scott, Stephen Guerra, Gregory Bright
Making it to the Inbox:
Dennis Dayman, Chris Kolbenschlag, Matt Vernhout
RFM Gold Using Analytics to Drive Conversions Case Study:
Lisa Papageras
New Best Practices for Opt-Out Management_ Jeffrey Nicholson
Using Analytics Effectively_ Phil Davis, John Kavaliauskas, Erik Severinghaus, Amanda Stewart
Segmentation Strategies Across Channels_Nate Romance, Jai Williams, Dave Hendricks, Dwight Sholes
The Emotional Path to Higher Email Marketing Response_Karen Talavera
Automating Email Messaging for Greater Relevancy & Revenue_ Mike Ricciardi, Ryan Phelan
Can We Erase Sender‐ Receiver Distrust?_Stephanie Miller, Melinda Plemel, Derek Harding

